The Pennsylvania Unfair Trade Practices and Consumer Protection Law provides Consumers with a vehicle to assert claims against Creditors that arise from Consumer transactions. The Law enables the Consumer to act as a "Private Attorney General" with the incentive that the attorneys fees incurred by the Consumer and can be shifted to and imposed on the Creditor. Claims arising from debt collection, automobile finance, Real Estate sellers disclosure responsibilities and other laws can be asserted by the Consumer. With the potential for incurring liability for the Consumer's attorney's fees as well as the Creditor' fees, an early evaluation of the validity the claim, establishing a strategy for defending the claim and the asserting an effective Defense is essential. Tom Reilly has successfully defended Creditors against such claims and can assist in evaluating the claim, developing a defense strategy and defending such claims.